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Gentle
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Enjoy 10% Off All Value Bundles. No Code Necessary.

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-11% sale

BATH BASICS BUNDLE $16.18 $17.98

Bath time just got a lot brighter. Lovingly cleanse and hydrate your littlest love's extra-special skin with this essential starter set.

-17% sale

MOISTURE LAYERING BUNDLE $25.17 $29.97

The must-have set to ensure your littlest love's skin stays healthy, happy and oh-so-hydrated.

-10% sale

LAUNCH COLLECTION BUNDLE $35.96 $39.95

The full line of PROUDLY launch products, bundled together to create our most-loved skin set.

WELCOME TO OUR FAMILY

From the moment our daughter Kaavia entered this world, we knew we’d teach her to embrace her skin—its beauty, power, wisdom, and magic. And that means caring for it with love. Inspired by our littlest love—and millions of other babies of color—we set out to build PROUDLY: Baby care for melanated skin, created for us and by us.

EXTRA-SPECIAL SKIN

Learn more about what makes our skin extra-special and how we developed products made just for us.

Get this now!

GENTLE BABY WASH $8.99 Add to cart

HYDRATING BABY LOTION $8.99 Add to cart

ALL OVER BALM $6.99 Add to cart

NOURISHING OIL $12.00 Add to cart

GENTLE TOUCH BABY WIPES $2.99 Add to cart

MADE FOR MELANATED BABIES

We do our research so you don’t have to. We look at the latest scientific studies on melanated skin and co-formulated products with physicians of color treating melanated patients. We know you’re checking The Dirty List from Credo Beauty and the Skin Deep Database from EWG—we are, too. The bottom line? We’re doing our best and we’re constantly learning—just like you.

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